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		<title>Branding and marketing for clubs</title>
		<link>http://happyspot.net/2009/11/branding-for-clubs/</link>
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		<pubDate>Tue, 24 Nov 2009 16:35:32 +0000</pubDate>
		<dc:creator>Grenville Hamlyn</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[SME]]></category>

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		<description><![CDATA[I have for nearly twenty years been creating and managing brands for small businesses. And, during this time I have also been actively involved with the marketing of my scuba diving Club, which as a &#8216;no profit&#8217; organisation doesn&#8217;t have much money to throw at marketing.

Consistency is king
In the case of small organisations such as [...]]]></description>
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