Tag Verdana

The ugly truth at Ikea

As evidenced on my visit to Croydon today; Ikea have started to migrate from the beautiful Futura (top) to the downright nasty Verdana (below) for their corporate communications.
This is a shame, for me one of the small (only?) joys in shopping in Ikea has been the elegant signage* and consistent typography that seemed to neatly [...]